Showing posts with label Lost Gargoyle Series. Show all posts
Showing posts with label Lost Gargoyle Series. Show all posts

Sunday, 2 March 2014

Q: What's the last book you're ever going to write?

The author at a local school
Last week I had the pleasure of presenting the Lost Gargoyle Series to school kids in my neighbourhood. I always enjoy school visits, but I find reading to children in my own neighbourhood especially fun, because the gargoyle books are set there. Children get to read about their part of the city, recognize street names and landmarks. We talk about setting a story in a place you know and love. It's fun.
Anyway, last week a grade four child asked me a question no one has ever asked before: what's the last book you're ever going to write?
I was really taken by this question. I stared at the ceiling and tried to imagine what to say. A brief panoply of thoughts cascaded through my head, most of them esoteric and inappropriate, something along the lines of, "who knows when we'll ever do anything for the final time?" Thoughts of mortality, finality and the doubtfulness of existence briefly stopped me. "I doubt I'll know it's my last book, unless I'm really lucky, or perhaps very unlucky," I thought. But that's not a suitable answer for a 10-year-old. They want something concrete, something usable. A sound bite, perhaps. So I cast around a bit and suddenly some bright, friendly, companionable side of my personality came up with a plausible, honest answer. I said, "Well, I hope it's something happy, that makes other people happy, too." And I realized as soon as I said it, that I really meant it. That would be a lovely final book to write: a delightfully happy one. I should start thinking about it now.

Sunday, 19 January 2014

Birth of a children's author, part 2

This is part 2 in a 2-part post:

People often ask me: how do you become a children’s author?

Everyone’s journey is different, of course (my usual answer). But I’m pretty sure the journey is seldom straightforward, or what people expect.

For one thing, a writer’s life is lonely, there’s no other word for it. You have to be able to sit for hours and hours, with only your imagination and your computer for company. You have to be able to lose yourself in your head, so a penchant for daydreaming is important. I sometimes wonder what I must look like, sitting at my desk (or on my couch, or at my dining room table), staring at a laptop.

Distant, self-absorbed and pretty dull, no doubt.

Reading a lot is important, too. And maybe a degree in something like English, or communications, or even writing (not an option when I was in university), but even those things probably aren’t essential.

More important than any of that, I’d say the most crucial element in becoming a children’s author is an absolute belief that stories matter.  You have to care.

Can you teach that? Can you learn it? I’m not sure.

I guess you either feel it, or you don’t.

When my children arrived in the mid- and late-nineties, I was still a full-time gainfully employed copywriter. Then in 2000, I went freelance (there was a buyout offer, with a monthly retainer from my ex-employer, and with two little kids at home, it seemed perfect).

For the next five years, I did continue to write copy, lots of it (I still do write copy, for clients when they ask, I love it and always will). Like every other parent who decides to go freelance and work from home, I knew the family bank account would take a hit. It did. I knew I’d miss the daily connection with other adults. I did, at least a little. I also expected it to get harder and harder to find new copywriting clients once I was working full time at home. It was.

All pretty forseeable. But what I didn’t expect, what I couldn’t have known, was how much I was going to absolutely LOVE reading to my kids. Or how much fantastic children’s literature had been written in the two decades that had passed since I’d stopped reading kids’ books. 

Like most writers I imagine, I read everything I could as a child. The Narnia series (dozens of times), the Hobbit, Charlotte’s Web, Stuart Little, John Christopher and John Wyndham, then later, Lord of the Rings, I read it all again and again.

But there was no Robert Munsch, no McHale, Rowling or Riordan. It was all to come.

Wow. Reading children’s books to my kids was like discovering a new planet. We were lucky enough to inherit an older cousin’s huge children’s library, and we had hundreds of the finest books (my sister-in-law spared no expense) from the ''80s and '90s, filling the shelves. Picture books (Corduroy Bear, what a delight!), early readers (25 Magic Treehouses, all of the Berenstein Bears, Franklin the turtle, dozens of Goosebumps), then middle grade books (Tuck Everlasting, the Bobby Pendragon books, Jacob two-two and so on and so on).

Then like some special gift, along came Harry Potter. I have a confession: I read each Harry Potter book in the entire franchise before my children did. When the last book came out, my children (who were tweens by then) couldn’t find me. I locked myself in my bedroom, and spent a twenty-hour read-a-thon, finishing the series. I didn’t feed anyone, or cook anything, or answer the door or the phone, or make eye contact with the outside world.

I just read.
Thanks to Emma Dolan for the drawing of Gargoth

It mattered to me, deeply, what happened to Harry, Hermione and Ron. I really, really cared. Just like my willingness to read Franklin’s Blanket ten thousand times, or Dinosaur in the Park (a weird little picture book that my son and I adored, about a dinosaur-shaped garbage can that comes to life), or any of the other books we read together for years, I deeply, passionately loved them all. I believed in the story.

Then it happened. My future came calling.

On Christmas Eve of 2004, my children, husband and I were walking through a snowy downtown Toronto, on Queen Street’s east end. We ducked into a small antique shop. My family wandered around, and I was drawn, like something was calling me, to the back of the store. A funny glow was coming from a stairway, beckoning me.

I was drawn to the staircase, and there … on each step, lit by a candle … were dozens of gargoyles.
Yes, gargoyles! I watched the little statues in the flickering candlelight, and was struck by how … alive they looked. One of my children called me, and I looked away. When I looked back at the staircase, I gasped: I was sure that the gargoyles had all switched places while my back was turned!

That night, I put my children to bed with sugarplums and gargoyles. I started a bedtime story about a little gargoyle in our backyard. He was lost, scared, sad, and naughty. He got the little girl who lived in the house in trouble, but the adults couldn’t see him. After a few nights, my children were asking for more stories about the gargoyle. Where did he come from? Why was he there? Why was he sad?
He had a huge backstory, and what amazed me was that it was all there, waiting to be told.
After a week of gargoyle bedtime stories, my daughter said one night, “You know, that’s good, Mum. You should write that down.”

And it was like someone had hit me. I just hadn’t thought of writing a children's book before, but she was absolutely right. This little character came to me, fully formed, into my head. And into my heart. He had a story to tell, and there he was, just waiting for me to tell it.

I cared, I really, deeply cared, about him. So I told his story. It took me a year of Saturday afternoons, trying to figure out if I could actually tell a story with a beginning, a middle and an end. When I finished my first draft (64 pages), I got my daughter (ten at the time) to read it. She spent a few hours in her room with my manuscript, and I kept trying not to hover outside her door. I was really resigned: if it’s no good, at least I tried, I thought.

Finally she emerged from her room, and said flatly, “How did YOU write this?”

And that’s how I became a children’s author.

See part 1 from last week, how a copywriter becomes a children’s author.

Monday, 18 November 2013

Fabulous Teacher's Guide for The Gargoyle at the Gates

Teachers, Parents, Librarians! Here's a wonderful, imaginative Teacher's Guide for The Gargoyle at the Gates, free from my publisher Dundurn Press.

Click and download it here now: Teacher's Guide

Complete with chapter summaries and really creative, fun homework suggestions and full-scale activities (like making your own gargoyle, writing your own gargoyle profile, making a gargoyle bookmark and lots, lots more), this is a great extra to help bring this award-nominated book to life in your classroom. Please enjoy it, compliments of Dundurn Press!

The book has been nominated for the following awards:
OLA Silver Birch Express 2014
BC Red Cedar Award 2014
SYRCA Diamond Willow Award 2014
Hackmatack Award 2014
Cooperative Children's Book Award 2013
White Raven 2013

Sunday, 10 November 2013

The Gothic Gargoyle Ballet

Listen to the GargoylShuffle

What would a dancing gargoyle look like, do you think? 
I can't show you, sorry, you'll have to imagine it. But I CAN let you listen to the Gargoyle Shuffle. It's a guitar piece I wrote for the description of gargoyles dancing in my children's book, The Gargoyle at the Gates (p. 91).

Click here for the Gargoyle Shuffle. Enjoy!

"Christopher ... picked up his guitar and began playing into the night. Snow was falling delicately, softening and quieting the busy city. His music lifted through the snowy air. Ambergine came out of the bushes first and stepped into the spotlight near the apple tree ... Then she started spiralling and pirouetting in the snow, dancing to the guitar music. Slowly Gargoth joined her ... and there in the snowy, strange little gothic park, Christopher watched the two ancient creatures dance and pirouette and move together in a gargoyle ballet, as the snow fell gently upon them." From The Gargoyle at the Gates, p. 91

Monday, 28 October 2013

A dedication, a tin foil fairy, and why I believe in magic

My third book, The Gargoyle at the Gates, is dedicated to my brother.

The dedication says:
"To my brother, Christopher, creator of the tin foil fairy."

My brother is six years older than me, and he's one of the reasons I write stories of magic realism for children.  I think magic realism (which I studied in university, and have loved ever since) is a perfect fit for a children's author: write about one magical element in an otherwise perfectly realistic world, offer no explanation of that magical element, and expect readers to suspend their disbelief and go along for the ride. In a perfect writing world,  you would use that magical element as a metaphor for whatever it is you are trying to get at.

Think of a talking pig, or a letter-writing spider, or a mouse born into a perfectly normal family on Park Avenue. Think of an angel blowing in on a stormy night, or an Indian that comes to life in a boy's cupboard.

Think, perhaps, of a gargoyle living in a park in downtown Toronto.

And why do I love magic realism so? One night, many years ago, my brother convinced me (CONVINCED ME) that fairies are real. If you'd like to read how, here's my blog post about it: "The Tin Foil Fairy.

Thanks Chris!

Also, here is a perfectly lovely review of The Gargoyle at the Gates, from FernFolio. Thank you!

Tuesday, 22 October 2013

5 Award Nominations for The Gargoyle at the Gates

I couldn't be more honoured ...
I've started many of my tweets and blog posts with those words lately, and I mean it every time I write it.
The Gargoyle at the Gates, the third book in the Lost Gargoyle Series, has now received five award nominations, four in Canada and one in the US, plus it's been honoured with the White Raven 2013 designation from the International Youth Library in Munich and a starred review in the Canadian Children's Best Books for Kids & Teens, 2013.
I'm really, really touched and well, honoured, that this story has been so well received by the YA literary community.  I feel incredibly lucky to be able to share it with children across Canada and around the world.
It's a book about magic and friendship, family and ancestors. It's a book about how to stand up to a bully, how to banish secrets and how to build a community through urban renewal. It's also a book about cruelty, obsession and the courage of resistance.
But more than all that, it's a book about how to make a friend, even with something as seemingly unlovable (at least at first) as a gargoyle. Thank you to everyone who has read Gargoth's story, I hope you enjoyed it! And once again, I'm truly honoured.

Award Nominations & Commendations for The Gargoyle at the Gates:
OLA Silver Birch Express AwardShortlist 2014
Red Cedar and Stellar Book Award, Shortlist, 2013-2014
CCBC Best Books for Kids & Teens 2013* Starred Review 
White Raven Book, International Youth Library, Munich, 2013
Hackmatack Children's Choice Awards, Shortlist, 2013-2014
SYRCA Diamond Willow Award, Shortlist, 2013-2014
Cooperative Children's Book Centre Awards Nominee for Best Books for Kids & Teens (2012)
Resource Links Magazine, A BEST BETS BOOK 2012

Tuesday, 15 October 2013

The Gargoyle at the Gates is a Silver Birch Express nominee!!

I could NOT be more honoured to announce that The Gargoyle at the Gates, the third book in my Lost Gargoyle series, is  a Silver Birch Express 2014 nominee!

Thank you so much to the Ontario Library Association for this fantastic honour and nomination. I am just overjoyed that I will be visiting schools and libraries across Ontario, to promote reading, books, and gargoyles to young readers once again.

I am also very pleased that kids across the province will be reading about my Toronto neighbourhood, and about landmarks across the city such as the Riverdale Farm, the Necropolis, Queen Street East and a certain magical, gothic little park.

Here is the complete list of Forest of Reading nominees this year, a very talented list of Canada's best children's authors:  OLA Forest of Reading 2014

Here is my first blog post, in October 2011, when I was a first-time Silver Birch Express nominee for my previous book, The Gargoyle Overhead. What fun! Gordon Lightfoot didn't show up, by the way, but his wonderful illustrator, Ian Wallace, did. This year there is another musician on the list, K'naan. I wonder if I'll meet HIM?? That would be very very cool. Stay tuned!

Sunday, 21 April 2013

The Gargoyle at the Gates is a White Raven Book, 2013


Dundurn Press, 2012
ISBN 978-1-4597-0394-0
Loneliness – Friendship – Kidnapping – Rescue
The White Raven is an annual catalogue of 250 books selected from over 50 countries and 30 languages, by the International Youth Library in Munich. It's the oldest children's library in the world, started by a Holocaust Survivor in 1948.
I'm so very honoured that my third book, The Gargoyle at the Gates, has been selected as a White Raven Book 2013, one of only 6 Canadian books in English on the list. 
Here is their description of the book:

"As the youngest, Christopher is used to being dragged around by his "many-assorted-brothers-and-slightly-older-sister," but after the family moves to Toronto, he feels lonely despite his siblings. One evening, he explores the strange park near their new house and comes across two gargoyles, Gargoth and Ambergine. The four-hundred-year-old creatures are alive and mischievous but friendly; and when a sinister man called the "Collector" kidnaps Ambergine, Christopher and his new friend Katherine set out to rescue her.The Gargoyle at the Gates is an entertaining read about friendship with amiable human and gargoyle protagonists. As the third volume of the popular Lost Gargoyle series, it is sure to entice readers into seeking out the gargoyles’ other adventures. (Age: 10+)"

Many thanks to the International Youth Library! What a great honour.

Wednesday, 17 April 2013

Reading at the Richmond Hill Library

The Author and gargoyles at Richmond Hill Library
I love presenting to children, reading my books to them, talking about gargoyles, answering their questions. They always have such great questions.
Yesterday I went a little further afield than normal, and travelled to Richmond Hill Public Library for their Reading For Life Event.
Loads of fun, thanks for having me Sharmin!
My favourite question of the day from a grade 3 boy:
"You wrote the book, why do you have to read it? Don't you know every word?"
Awesome question. That would definitely have occured to me if I was nine. My answer was something like, well you'd THINK that, but the way we speak and the way we write is different. Plus, I have a terrible memory!
Here's a link to an earlier blog post about children's questions: The 10 oddest Questions I've been asked by kids

Friday, 29 March 2013

Philippa Dowding author events, April and May

Spring is here, and with it comes author and book events. This year I'm very honoured to be presenting at libraries and schools in and around Toronto in April and May. If you're in the neighbourhood, come say hi:

Life Long Reading Event
Where: Richmond Hill Library
When: Tuesday, April 16th
Time: 1:00 - 2:00 p.m.
FREE, open to public (registration required, see above)

TD Canadian Children's Book Week

Author Visit
Where: Barbara Frum Library
When: Monday, May 6th
Time: 1:30 -2:30 p.m.
FREE, open to public

Author Visit
Where: Albion Library
When: Wednesday, May 8th
Time: 2:00 - 3:00 p.m.
FREE, open to public

Author Visit
Where: Holy Name Catholic School
When: Thursday, May 9th
Time: 7:00 - 8:00 p.m.
FREE, open to public

Spring, spring, spring! Here are two of my favourite youtube videos about spring.
Toronto Island Spring Tree Tour
Jane Siberry, Spring Song



Thursday, 21 March 2013

Award Week for The Gargoyle at the Gates!

It's been an amazing week for The Gargoyle at the Gates, book 3 in the Lost Gargoyle Series. I couldn't be more honoured, and frankly, more amazed. The book has now received two national award nominations, and been awarded one international library honour.

Here are the nominations:

The SYRCA Diamond Willow Award (Saskatchewan),
Shortlist, 2013-2014

The Hackmatack Awards (Altlantic Canada), Shortlist, 2013-2014

And the international library honour:

The White Raven (The International Youth Library, Munich), 2013

Thank you so much to the SYRCA, Hackmatack and IYL for this huge honour, it's just amazing.

I've been trying to think about what is attracting such attention to this story. Not to spoil the story for anyone, I will say that the gargoyles both suffer in this book at the hands of the evil Collector, and they both resist him in their own way. I think that's an important message for children: that resistance, dignity and courage make us who we are, whether gargoyle or human. And friends and family help save us, too.

Perhaps universal.

Here is a very timely and interesting article by Noah Richler in the National Post today, called "The Truth about being shortlisted" As he says, receiving a nomination is very definitely as good as winning!

Sunday, 17 March 2013

The Gargoyles are watching ....

Giant Gargoyle at Abraham's Antiques, Toronto
This week, a friend sent me a photo of a huge gargoyle at an antique store on Queen Street in Toronto.
Another friend sent me this photo, too, of a gargoyle over a bookstore in London, Ontario:



It's begun. Friends and family are starting to inundate me with gargoyle photos, statues, figurines, naturally enough I guess, since I DO write children's books about gargoyles. I love the photos, it always amazes me how many gargoyles are actually watching us from above.

This is in stark contrast to an earlier similar experience. When I was in university, someone gave me a Smurf figure. I put it on my desk, innocently enough. I really had no feelings either way about Smurfs. Then the flood started. Whenever someone wanted to buy me a gift, it was a Smurf. For the entire first year of university, my desk was a landing pad  for the little blue things. I had a few dozen by the end of the year, doing everything you can imagine: surfing (smurfing?), skateboarding, playing tennis, fishing, driving a car, carrying a briefcase, swinging a hammer. You get the picture.

It's an interesting compulsion that we humans have, to share and collect on each other's behalf. Not so crazy about Smurfs, but gargoyle photos? Awesome! Thanks to my friends for looking up (or down) for me this week.

Oh, and here's another great gargoyle photo a friend sent last fall from out west (thanks Natalie Hyde!):


Wednesday, 13 March 2013

Gargoyles at Yorkdale Indigo this Saturday, March 16!



Well, I have to admit, it's been a quieter winter than last year. The OLA Silver Birch nomination kept me really busy in 2012. This year is more contemplative, a slightly slower pace, allowing me to write much more than I did last winter. So I guess there's a balance there, somewhere.
I WILL be at Yorkdale Indigo in Toronto this Saturday, March 16th, signing books and saying hello. Come on out if you're up that way.
Here's a blog post about running a good bookstore event from last fall. Hope I remember to follow my own advice!

Monday, 4 March 2013

Diamond Willow 2013 nomination for The Gargoyle at the Gates!




Well, that's just amazing! 
The Saskatchewan Young Readers 
Choice Willow Awards have just selected
The Gargoyle at the Gates, book 3 in the Lost Gargoyle Series, as one of their Diamond Willow nominees for 2013.  
So very honoured and delighted. Thank you SYRCA! Here's the link with all the great nominees, I'm in fantastic company: Diamond Willow 2013

Monday, 25 February 2013

Pickering Loves Gargoyles (and flame-broiled ants)!


Photograph of the Winner of the Gargoyles Drawing Contest

Kids love gargoyles. They relate, I think, to the weirdness and otherness of the odd, mythical creatures. Children need some off-beat allies, perhaps, in the books they read. I know I did (what could be weirder than a hobbit?)
Earlier this month I was invited to do an author event at Pickering Library -- what a blast! I read from the Lost Gargoyle trilogy, the kids walked, talked and pirouetted like gargoyles. My publisher, Dundurn Press, ran a draw to win the Lost Gargoyle trilogy, price of admission one gargoyle drawing, and we got 36 entries.
The winning entry is pictured here.
An aardvark gargoyle, eating flame-broiled ants.
How refreshingly weird!
To see the rest of the entries, click here:
Pickering Library Gargoyles
Thanks again to the great staff at Pickering Library, and to all the kids who entered. These gargoyles rock!

Monday, 11 February 2013

A podcast about gargoyles, writing, and Toronto

I had a new experience last week: recording a 30-minute podcast interview with my friend and fellow Toronto-based writer Paul Dore. The Open Kwong Dore Podcast is a new venture for him and his friend CBC interviewer PJ Kwong, and so far they've interviewed skater Kurt Browning, Olympic hurdler Perdita Felicien, ex-Leafs manager Gord Stellick and others. It's an eclectic and interesting mix!

I really wasn't sure what to expect when Paul arrived armed with coffee from The Commons and a portable microphone, which he set up at the dining room table. But we've talked many, many times, late into the night in our monthly writer's group, and the podcast turned out to be exactly like that: two friends talking about The Lost Gargoyle series, about Toronto-as-character, about the business and craft of writing, inspiration, story arc, how one becomes a writer. We talked for an hour, and it felt like we could have gone on much longer. Thanks for making it so easy, Paul!

Here is the link: Podcast Episode Seven: Philippa Dowding

Give a listen, and stay tuned for more interesting interviews.

Saturday, 26 January 2013

Gargoyle at the Gates & Goodreads

The Gargoyle at the Gates, book 3 in the Lost Gargoyle Series, is doing really well. It was a top-3 bestseller for my publisher, Dundurn, in December, up there with the LemonAid 2013 guide and a book about hockey (which was very timely since due to the hockey strike everyone was desperate for anything hockey-related).

I feel incredibly honoured to know that my YA book about a lost gargoyle in downtown Toronto is selling as well as a perennial bestseller about used cars and a new book about hockey.

Cars, hockey and gargoyles, a natural fit!

The book has had great reviews by trade magazines which you can read from an earlier post here. It's also got lovely reviews on Goodreads here.

One reviewer said, "The writing is imaginative, poetic, exciting and layered." Love that!

But I think my favourite review starts like this:

"Picked this book up upon recommendation, but hadn't heard of it or the series before reading. The idea of befriending gargoyles that come alive sounded unique, and hey--it's set in Toronto. Why not?"

Love it. Being recommended, read, then reviewed. This writer is very thankful.

Sunday, 16 December 2012

Of Gargoyles, Yoda and Mr. Miyagi

It's been a busy month for interviews! I'm always surprised at what questions interviewers come up with, and I always learn something about myself when I answer them.

This week I'm the featured author on the Defining Canada blog from my publisher, Dundurn. My favourite question:
"In your own work, which character are you most attached to and why?"

My main character, Gargoth the gargoyle, of course! He's a wonderful character to write for, being naughty, wise, and hilarious. A writer's dream. I really think of him as a cross between Yoda and Mr. Miyagi, both the wise other.

Here's the interview: Philippa D. on Defining Canada

There have been a few more interviews too, lately, if you'd like to read them here:

Author Interview, Inside Toronto

Author Interview, OpenBook Toronto, Proust Questionnaire



Thursday, 29 November 2012

On psychic stability and the perfect grilled cheese

Open Book Toronto very nicely asked me to do the Proust Questionnaire this month, to coincide with the publication of my new YA book, The Gargoyle at the Gates.

The Questionnaire was a 19th century parlour game, made famous by Proust although not invented by him.

It was a lot of fun to answer these questions, and actually did get me to reveal quite a bit (despite my reservations).  Here's the link to my answers: On psychic stability and grilled cheese

Nothing beats a great grilled cheese. Thanks Open Book!

Sunday, 25 November 2012

10 author tips for a happy bookstore event


My third YA book has just been published, The Gargoyle at the Gates, and I am starting a new promotional phase. Every children's author will tell you that they do classroom and library visits all year long, but when a new book comes out, they have to also add another element: the bookstore event.
Hard core, full on, cold sales on the floor of a busy bookstore can make some authors want to quit writing right then and there. And yes, it can be grueling, to spend two hours standing in a bookstore, beside your table, hoping people will make eye contact and talk to you.
Lots of people won't. You'll be disheartened by having crowds of children and their parents walk, no run, past you to the latest Diary of a Wimpy Kid display, or mistake you for an employee and ask you where the bathroom is (this one happens a lot). You'll also find people who want to talk to you for fifteen minutes, and you still don't make a sale. Still, there ARE ways to make the bookstore sales event more pleasant and successful. And face-to-face selling is really, really valuable for any writer, especially if you are starting out. You get to talk to your audience and tell them what's so great about your book. You'll see how potential readers react to your title. Some kids will even sit down and start reading (I love that). And no matter what, there will always be someone in the store -- it's a bookstore, after all, people are there to buy books -- who is really excited to meet an author, even if they've never heard of you before. Full disclosure here: I've been a marketing writer and events planner for over twenty years. I've shilled for magazines, books, publishers and now my own books at various events, big and small, for decades. It IS hard, but here are a few tips I've found that really help:

1. Have an inviting table. Don't expect the bookstore to do it for you. Buy some book holders, take a table cloth, and make sure people can pick up your book easily. Put the display in the middle and the books at the edges for easy browsing.
2. Take flyers. It seems like an extra expense since you'll be standing right there, but some people are reserved, they'd like to read about you then decide if they want to talk to you. I take colour posters of my books with brief descriptions and stick them to the table, and leave a few for people to read or take away. This is also great if the table gets busy, and you can't answer everyone right away.
3. Get a prop. I have two: a gargoyle puppet and a 4-foot gargoyle poster. The puppet is a strangely outgoing salesman, and the giant 4-foot poster draws people to the table. (It is also at least as big as any other poster in the store, as big as say The Diary of a Wimpy Kid poster, for instance).
4. Hand out bookmarks, have a fun freebie. Bookmarks are a great way to introduce yourself, and inexpensive walk-away marketing whether someone buys your book or not. I also have a gargoyle stamp for inside books and kids' hands, another great freebie.
5. Don't just sit there. Ask the store to place you somewhere with lots of foot traffic, and don't sit down (unless you need a break and no one is around). Stand near your table, and talk to people. I wear my gargoyle puppet and get him to hand out bookmarks. If your section is quiet, walk into other parts of the store and hand out bookmarks and introduce yourself. Engage people, politely.
6. Know what  you're going to say. "Hi, I'm a local author selling my latest adventure book here today, perfect for 9-12 year olds," or something else fast and inviting. Tell them who you are, what you're selling and why, fast. If you're sincere, and you will be since it's your book, it's possible not to come across as a car salesman.
7. Don't assume about people. You never know who is going to buy your book. Humans never cease to amaze me. The harried mum with five kids, the quiet grandmother, the businessman, the young jock, engage them all. The person who seems completely unlikely, the 19-year-old skater dude in dreads for instance, might love what you are selling and buy five books for his little cousins. It's happened!
8. Third party endorsements really help. If you've won an award or been shortlisted or commended anywhere, invest in some stickers and slap them on your titles. People care what other people think.
9. Take "no" for an answer. You aren't a telemarketer. No means no, especially face-to-face. Don't take it personally, either. Just politely move along.
10. Thank the bookstore owner, and keep in touch. You are developing a professional relationship with someone, and you'll presumably be writing and promoting another book, one day. They want to promote you, it's good for them to have authors in their store. Plus, once they know your titles, they will likely be sure to keep them in stock and promote them. Win Win!

So, bookstore events do get easier the more you do them. And often, it's even fun.
PD