Philippa Dowding, Copywriter

Philippa Dowding is an award-winning children's author and copywriter. She has twenty-five+ years of web and print marketing experience in corporate, agency and freelance settings, and has won numerous industry awards for her clients, including Maclean's, Chatelaine, Today's Parent, Canada's History, and Zoomer magazines.

Her client list includes publishers, NGOs, fundraisers, business-to-business and corporate clients, movie producers, agencies, pharmaceutical clients and more. 

Recent Clients Include:

Magazine clients: Canada's History, Canadian Art, Briarpatch, Inuit Art Quarterly, SKYNEWS, Quill and Quire, Kayak: Canada’s History Magazine for Kids, EcoParent, ​and more.

Magazines Canada Interview  with Inuit Art Quarterly about Creative Success with Philippa Dowding 

More recent clients: 

Experiences Canada, 2022
(Federal Student Exchange Program,
​Corporate Giving Brochure)
 
Canadian Tree Tours, 2018
(Self-guided tree tours) 

WORK HISTORY:

2000 – Present, Freelance Marketing Copywriter
Work with various publishing, business-to-business, educational and fundraising clients, to provide web and print consultation/copy for acquisition and retention campaigns, renewals, bills, brochures, newsletters, 3rd-party cross-promotion, inserts, radio, telemarketing & television scripts, press releases, one-sheets, and more.

1990 - 2000, Creative Manager, Rogers Publishing
Managed in-house circulation creative team for Canadian magazines, including Maclean's, Chatelaine, Canadian Business, Profit, MoneySense, Today's Parent, LouLou, Flare, Marketing, HELLO!, and many more.

Industry Awards: Copywriting

ACE (Award for Circulation Excellence) 2013
Zoomer Magazine, new "cold file gift campaign" - #10 package drove gift subscriptions from current subscribers

ACE 2012
Zoomer Magazine, 3rd party upsell series with H&R Block


ACE 2008
Canada's History Magazine, new 3-part Christmas gift renewal series

ACE 2002
Chatelaine in-book “Treat Yourself” ad. Beat response to previous in-book ad by 2 to 1.

ACE 2001
Maclean’s shorter renewal series to loyal subscribers; reduced number of renewals sent, increased retention.

ACE 2000 & RSVP Certificate of Merit 2000
Maclean’s “professional package”, larger order form and push on three year term. Tripled cash with order, lengthened average term.

ACE 1997
Maclean’s “magalog” Free Standing Newspaper Insert (FSI), 12-
page full colour magazine format. Creative Platform: “Canadians are nice, quiet, rather dull people. (Yeah, right).” Control FSI for 3 years.

RSVP, Certificate of Merit, 1995
Today’s Parent control acquisition package, with “It’s 3 a.m. Your child has a fever of 102.1...” Was the grand control package for 12 years.

RSVP, Silver, 1993
Maclean’s Christmas “reindeer” ad series